Frame free web

Web should be able to art-direct the experience. We explored ways to give the window back to the web and get rid off the ugly frame around it. To accomplish this we developed minimal chrome that like chameleon would adapt and blend in with the the content by picking up the same color scheme. To take it a step further chrome would scroll out with the content and reappear if you reached for it.

The browser is actually an OS in disguise. It needs better task switching solution than tabs that force some users to a constant maintenance or cause them to give up and declare tab bankruptcy. In this concept we explored using the same metaphor as found in the operating systems.

We have learned that OS task switching worked really well for small number of tabs and ordering them by access recency was great. However it did not work all that well with large number of tabs. We also explored grouping tabs by top level domain, similar to how MacOS groups windows by application.

Minimal, content blending chrome felt amazing. It is something that we kept in all the future concepts with some minor changes.